Socio-cultural accompaniment of tourists by means of animation in cruise tourism
Abstract
The study examines cruise tourism, which in recent years has become a dynamic area of the tourism industry. The object is tourist animation practices within cruise tourism, the subject is the motivational structure, and value system of tourist practices implemented within cruise tourism. In the course of the research, general scientific methods were used: comparison, generalisation, and the behaviourist method. The purpose of the study is to analyse the impact of service of tourists during a cruise trip because the pleasure of tourists from rest depends on animation support (creating an emotional mood in travellers, conditions for achieving physical and moral recovery, etc.). Sociocultural practices of serving tourists by means of animation are considered. The comfort and comprehensiveness of tourist services have become a symbol of cruise tourism. The technical characteristics of motor ships allow them to be used for various forms of service for cruise passengers. Special attention is paid to the animation team, which provides socio-cultural services to cruise participants, relying on the material and technical capabilities of modern cruise liners and coastal infrastructure. The analysis of the mood and the satisfaction of tourists are especially important in the specific context of social exchange. The state of the tourism sector, and therefore the economic state of the country in the post-war reconstruction will depend on their satisfaction with cruise travel. The study attempts to systematise the value components of cruise travel and analyse the positive and negative aspects of the cruise service system. From an applied standpoint, this study covers the potential of a cruise ship and the capabilities of an animation team to accompany tourists during a trip. It is necessary to implement strategies that will improve the impressions and emotions of passengers, especially those associated with a variety of holiday programmes to attract tourists to travel on a cruise ship. The results can also be used to improve the actions and marketing plans of cruise tourism in Ukraine
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References
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